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Associate Fellow helps lead the Quebec Meatless Mondays campaign

9th April 2010

Associate Fellow Carl Saucier-Bouffard is one of the leaders of the recently launched Quebec Meatless Mondays campaign.

Launched on 19th March, 2010, the campaign is led by a coalition of three spokespeople (Carl Saucier-Bouffard, Anne-Marie Roy, and Stéphane Groleau) as well as many public personalities and organisations (including the David Suzuki Foundation, Greenpeace, and Équiterre).

The campaign encourages Quebeckers to do without animal products (at least) on Mondays for ecological, health, and ethical reasons. Unlike the American Meatless Mondays campaign, one of the Quebec Meatless Mondays campaign’s stated goals is to reduce animal suffering in factory farms through ethical food choices. Furthermore, one of the best ways to reduce our ecological footprint and to improve our health is to minimize our consumption of meat.

More than 1,000 Quebeckers have already taken the pledge to go meatless on Mondays, and this campaign has resulted in dozens of television reports and newspaper articles on the impacts of the industrial techniques of food production on the environment and animal welfare.

If you would like to know more about the Quebec Meatless Mondays campaign, see here (French only).

There is also a press review here (French only).